In the days of old, business outfits (formal and informal alike) always looked to hire the best marketers to promote their business to their potential clients. The formal sectors; the banks, for instance; have beautiful and bodily gorgeous female marketers who sign on big money customers to the bank, while the informal sectors; the boutiques, for instance; would place some of their sales representatives in front of their shops to cajole and sweet-tongue people into buying their wares. These ones will practically drag you by the hand and lead you to their shops.

However, in today’s world, marketing has become even more diverse. Away from the traditional means of marketing, we currently have what is being referred to as “digital marketing” or “online marketing.” Whichever term you choose to use, this type of marketing involves using the internet, its platforms and online gadgets (like desktops, computers and smartphones), to help boost traffic on your website, make your brand more attractive, reach out to potential clientele, among others; all online. Put simply, if applied properly, it strategically positions your brand or company on the heat map.

There are basically three aspects to digital marketing and they include: social media marketing; search marketing; and email marketing. To make it as understandable as possible, I will try to be as short and simple as I can be in explaining all three.

Social Media Marketing

This is one aspect many companies are, either not conversant with, or just haven’t exploited yet. Here, the Youtube, Facebook, Snapchat, Twitter, Instagram, etc comes into play. There are a number of reasons for using social media marketing and they include: dragging traffic to your website; serving as an interaction base between you and your clients; and also, creating awareness for your brand or company.

Let’s assume, for instance, you want to drag traffic to your website, you could do that by creating a strong presence on the various social media platforms we have. The more the merrier, but it would be more advisable to select from the bunch and then create a ‘louder’ presence on some. You can do this by posting interesting content on those platforms that will trigger the interest of your target audience and lure them to your site.

Remember that there are challenges that come with every brand and so, a time might come when you will need to: dispel a rumour about the brand; enlighten people on new products you sell or services you render, among other things.

It is, however, important to note the following:

  • Consistency

    You need to be consistent online so your brand gains that recognition you seek. It will, thus, be pointless to come online, only sparingly, and expect a fruitful result from social media marketing.

  • Be engaging

    This means being involved in major conversations that relate to your brand online. By joining in on social media conversations and lending your voice, you cause more people to relate to your brands and this rubs off on the brand, generally.

  • Study your Analytic

    ‘Analytic’ is a term that comprises of statistics about your social media handles or platforms. It is really important to constantly look at your analytic so as to measure progress and, sometimes, regress.

  • Social Media Adverts

    In the event you have sufficient capital to plunge into your blog or website, it would be nice to pay for adverts on social media to help build your reach. We have Google Ads (adverts); Facebook Ads, Twitter Ads; as well as other paid adverts in other platforms. You could cash in on the benefits of these paid adverts to reach a wider audience.

E-mail Marketing

For websites, the standard procedure for allowing persons to ‘FOLLOW’ or ‘COMMENT’ on whatever post, entails providing their e-mail addresses. All you need to do in achieving email marketing is to fuel the audience’s desire for your product and service by crafting very persuasive messages detailing the benefits of patronizing your brand or the need to try out a new product via juicy discounts and offers. Trust me, when those mails pop up on the computer of that one-time client, he would be tempted to “give it a try.”

Many have successfully used email marketing to retain many clients who might have just walked away after one business. Many other new clientele have, also, been lured in by this ingenious piece of marketing.

Search Marketing

Herein involves the use of popular search engines like Google, Bing, Yahoo, Yandex (and others) to drive traffic to your website or business online presence and create online relevance. This could be achieved either, by paying for it or using a few other means that does not require payments.

It is common knowledge that when you search for something on google, you would normally opt for websites on the first result, right? That means that these websites on the first search results stand a better chance of gaining traffic and presence than those not on it. More often than not, this scenario was paid for by brand owners to optimize their reach.

To learn more about search marketing and search engine optimization, visit: and


As a brand, it is important to use, if not all, but some of these online marketing strategies to complement your daily efforts at driving traffics and monetizing that website or electronic blog. It is never too late to try any of the three. Implement them today and watch how your business, website and/or blog moves on from there.

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